Banknotes Come to Life using Blippar Image Recognition and Augmented Reality App

Blippar, the image recognition and augmented reality app, is bringing all Bank of England banknotes to life to celebrate Queen Elizabeth II becoming the nation’s longest serving monarch.

For the next four days people will be able to ‘blipp’ (scan) any Bank of England note with their smartphones to watch videos, view image galleries and take a journey through the Queen’s record 63 years on the throne.

After downloading the free Blippar app, anyone with access to a banknote, or even an online image of one, can view specially created content, including the Queen’s most memorable moments, a guide to Her Majesty’s illustrious ancestry and the opinions of Britons on their much loved monarch.

As well as being able to view exclusive content on the Queen, users will get to take a ‘selfie’ with Her Majesty, find out how royal they are and, most importantly, donate to six charities the Queen is patron to.

Watch a demo video on how a banknote can be activated via Blippar (video sent in email).

Omaid Hiwaizi, President of Global Marketing, Blippar said: “We’re making celebrating the Queen’s record-breaking 63 years easy and fun for everyone through just ‘blipping’ a banknote. We hope people will be inspired by all the social content, videos and information about the Queen that will be at their fingertips, and we aim to show that, with Blippar, there are no limits to how people can connect to each other and the world around them.”

How Blippar works:

Using proprietary, best-in-class technologies including image recognition and augmented reality, Blippar enables users to instantaneously pull interactive, informative digital content directly from the environment around them, to reveal stunning, interactive digital content experiences. Blippar enables users to engage more fully with brands, publications and objects via their iOS, Android or Windows devices.

About Blippar:

Blippar is the leading visual discovery app, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones. Once the Blippar app is downloaded, people can blipp (“scan”) objects they’re curious about and unlock useful and entertaining content.

Blippar’s vision is for the word ‘blipp’ to become ubiquitous for the behavior of unlocking the real world simply by looking at it through a smart device.

Since launching in the UK in 2011, Blippar has expanded rapidly, partnering with some of the biggest and most exciting brands and media owners in the world, including Condé Nast, TIME Inc., Unilever, Procter & Gamble, PepsiCo, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L’Oréal, Universal Pictures and Jaguar.

Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. The combined user base (50m+), data and technology makes Blippar the world’s most influential AR company.

About Martina Mercer

Martina Mercer is a FMCG PR Specialist journalist and marketer. She combines her psychology and business expertise to deliver public relations and advice on the consumer journey to many big named brands. Her real passion is writing and you'll find her articles and books all over the web along with a few awards she's won, such as The Working Mum of the Year 2014. She always loves to connect and is always open to new opportunities so don't hesitate to get in touch through LinkedIn, Facebook, Twitter, Instagram or email. Martina is also the editor of Sunday Woman Magazine the luxury lifestyle mag for over 30 women with a brain :)

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