Martina Mercer is a finalist in the Most Inspirational Business Parent category
Martina Mercer is a finalist in the Most Inspirational Business Parent category

Martina Mercer Announced as a Finalist in the National mumandworking Awards!

The National mumandworking Awards 2014 will be held at ‘Campus London’ on Thursday October 16 and Martina Mercer, is amongst the finalists in the category most inspirational business parent!  These major, high profile awards promote and celebrate those organisations and individuals who are shining examples of how flexible, family-friendly working opportunities empower working parents to achieve their full potential and benefit businesses, families and the UK economy.

Finalist Martina Mercer said: ‘I’m overwhelmed, I don’t do what I do for awards, I do it to keep my family afloat!’

Why Martina Mercer Was Nominated

Martina Mercer is a business woman, copywriter and marketer. She’s shown an amazing strength of character as she’s struggled against the odds to become a leader in her industry. Now, successful, she juggles working life and family and seems to have found a balance.

Martina’s story is so inspirational as she was a single mum of two who cleaned caravans in the day, studied on an evening and wrote her book when she could. She never compromised on quality time with her autistic son and daughter, instead she ensured she worked around their sleeping patterns and school.

She shows everyone that with a little determination, a lot of willpower and a disregard for money (as she spent five years in the poverty bracket as she gained her degree) anyone can achieve their dream.

There are many more aspects to Martina’s story such as how she climbed to the top of the ladder and how she overcame domestic violence, however the core facts show why she has become a finalist for this award.

Today, Martina employs parents in the same position she was, giving them complete flexibility over hours while ensuring they have the money they need to feed and home their families.

More About the Awards

Now in their 4th year, these awards have never been so topical as every employee in the UK now has the statutory right to request ‘flexible-working’.  Hundreds of nominations were received with a 60% increase over previous years across the 11 categories which range from ‘Most Inspiring Business Parent’ to ‘The Celebrity Working Parent of the Year’.

On October 16, over 100 business leaders, working parents and entrepreneurs will be celebrating their business success within a family-friendly flexible working framework. Finalists will include national and international names alongside start-ups, parent-preneurs and growing businesses.

The VIP Judges

Awards VIP Judges, Speakers and Attendees who have combined business success with parenting and family life will include

*        Laura Tenison MBE – Founder and Director, JoJo Maman Bebe

*        Mandy Haberman – Founder and Director, Haberman & multiple award-winner (including Female Inventor of the Year)

*        Debbie Bird – Editor & manager of, one of the UK’s leading online parenting portals

*        Ian Sharland – Co-Founder and Co-Director of multi-award winning, Baby Sensory (now in 15 countries)

*         Jessica Taylor – Famous originally as Liberty X band member and now a parent-preneur in her own right with unique and fun children’s hair salon Bella & Beau

*         Alexandra Watson – the Leading Success Mentor for Women and best-selling author of ‘The Happiness System for Women’, as seen on The X Factor

The awards will be hosted by Susannah Schofield, Managing Director of software company Dice Matrix Consulting Ltd whose expertise also includes building a business, motivating a team and women in business and who is also a judge. Sponsors include Bumps and Bashes, Swimkidz, Owow Chocolates, Alexandra Watson, What’s On 4 and The Creation Station. Awards Media Supporter is and the awards will be followed by a fabulous celebratory reception as sponsored by Dice Matrix.

Find Out More

To view all 11 categories see here – all awards are judged by the VIP panel except for ‘Celebrity Working Parent of the Year’ and ‘Working Parent Blogger of the Year’ which for the 1st time are open to public vote – just visit the awards pages to have your say!

mumandworking attracts a monthly audience of over 80,000 and is THE one-stop website for parents seeking advice, opportunities and information on flexible working and all things work-related. The ceremony will provide a unique opportunity to network and interact at an inspiring, empowering, sometimes emotional and deeply rewarding event to be part of.

About Martina Mercer

Martina Mercer is a FMCG PR Specialist journalist and marketer. She combines her psychology and business expertise to deliver public relations and advice on the consumer journey to many big named brands. Her real passion is writing and you'll find her articles and books all over the web along with a few awards she's won, such as The Working Mum of the Year 2014. She always loves to connect and is always open to new opportunities so don't hesitate to get in touch through LinkedIn, Facebook, Twitter, Instagram or email. Martina is also the editor of Sunday Woman Magazine the luxury lifestyle mag for over 30 women with a brain :)

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